Cam Feder

Senior Manager Data Engineering & Business Intelligence

Senior Manager – Sales and Marketing Analytics

• Demonstrated exceptional leadership as the team lead for both Data Engineering and Business Intelligence, managing a team of 6 direct reports and 20 total team members


• Led the team responsible for updating and maintaining the data warehouse, ensuring seamless integration of product, marketing, and finance data. Provided critical reporting to the executive leadership team and each business unit


• Directed the implementation of the unification of the parent company and its subsidiaries in Snowflake, streamlining operations and enhancing data management capabilities


• Pioneered the establishment of a data-driven culture within the customer lifecycle marketing team, introducing innovative methodologies for performance marketing and empowering team members to make data-backed decisions


• Took charge of a high-impact holiday analytics initiative, utilizing strategic foresight, forecasting models, KPI formulation, interactive dashboard creation, and providing actionable recommendations to optimize promotional efforts and identify key customer segments

Lead Analyst – North America

Senior Analyst – Marketing Strategy

• Supported North American Marketing and General Managers of Vistaprint's product lines, providing strategic guidance and insights


• Served as the Analytics Lead for North American Strategy, influencing go-to-market strategies to penetrate new markets


• Leveraged advanced analytics techniques, such as Python-based market basket analysis, to shape the marketing strategy for one of Vistaprint's key product lines.


• Successfully managed the end-to-end process of recruiting, onboarding, and mentoring a direct report, fostering their professional growth and contributing to team success

Senior Marketing Analyst

• Led the initiative to create, standardize, and optimize a monthly and quarterly analysis report, delivering crucial insights to key decision makers


• Developed an in-depth email analysis report, serving as a comprehensive reference for clients to gain insights into engagement and the financial impact of ad hoc and lifecycle programs


• Engages in regular cross function collaboration between the Data Engineers and Account Managers, and acts as the go to point of contact

Marketing Analyst

• Generated regular detailed reports on campaign performance for assigned accounts using Excel and our data visualization platform, Datorama


• Utilized analytics products, including Google Analytics and Adobe Site Catalyst, to conduct on-site performance analysis.


• Executed ad operations for lead generation campaigns, including technical campaign setup, monitoring, and reporting

• Collaborated with the Senior Director in the creation of a streamlined profile process utilized in client deliverables. This process increased efficiency, customization, and current capabilities


• Undertook numerous ad hoc projects for CRM & Measurement and Digital Analytics for recognizable companies in numerous industries. Ongoing retainer work in the telecommunications industry


• Improved the efficacy of an existing data enhancement process through automation of deliverables and reports


• Developed client deliverables and presented actionable insights across diverse industries, including telecommunications, automotive, and healthcare

• Received comprehensive training in various aspects of data analytics, including SAS, SQL, CRM Measurement and Reporting, Analytics Consulting, and Social Insights

Boston University